Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary. Digital marekting help to boost your startup in 2020.
Let me first briefly define what is Digital Marketing?
Digital marketing is a process of marketing your products or services by leveraging various digital channels such as social media, search engines, Email, Whatsapp and others. Digital marketing, also known as online advertisement is becoming apparently crucial for running a successful business.
So, let us see how digital marketing can give your startup a competitive edge in 2020?
User experience:
The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.
Creative content:
A majority of users are online because there are looking for content that is relevant and informative. Great content not only increases traffic to your website but guarantees higher search engine rankings.
Social media platforms:
The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.
Search engine optimization (SEO)
Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.
Social Media Marketing (SMM)
Advertising your products and services on social media channels like Facebook, Instagram and Twitter are SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.
In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Digitoggle is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!
