digital marketing company Archives - Best SEO, Google Ads, Facebook & Instagram Ads, SMM Marketing Company in Delhi NCR, India

What is a good SEO score?

Defining a “good” SEO score depends on a few factors:

Score Source: Different SEO tools use various algorithms and metrics to calculate scores, so a 70 in one tool might be an 85 in another. Generally, scores above 80 are considered excellent across most tools.

Website Size & Complexity: A small, static website might only need a score in the 70s to rank well, while a large, dynamic ecommerce site might need a score in the 90s to compete.

Industry & Competition: Websites in highly competitive industries may need significantly higher scores (90+) to achieve top ranking.

Read More: How do I choose a good PPC agency?

Overall SEO Strategy: SEO is a long-term strategy, and your score is just one piece of the puzzle. Focus on improving key areas like technical SEO, content quality, and backlinks, even if your overall score isn’t perfect.

However, as a general guideline, here’s how SEO scores are often interpreted:

– 100-80: Excellent! Your website is well-optimized and on track for high rankings.

– 79-60: Good. There are improvements to be made, but your website is in decent shape.

Know More: What is backlink in SEO?

– 59-40: Okay. There are significant SEO issues that need to be addressed.

– 39-0: Poor. Your website is struggling to rank due to major SEO problems.

Remember, a good SEO score isn’t the end goal; it’s a roadmap. Use it to identify areas for improvement and optimize your website for increased visibility and organic traffic.

Here are some tips for improving your SEO score:

– Use relevant keywords throughout your website content.

– Optimize your website’s technical aspects like loading speed and mobile responsiveness.

Check:Affordable SEO Services in Delhi

– Build high-quality backlinks from other websites.

– Create valuable and engaging content that your target audience will love.

– Track your progress and adjust your strategy as needed.

I hope this helps! Let me know if you have any other questions.

How do I check my website SEO ranking?

There are several ways to check your website’s SEO ranking, each with its own advantages and disadvantages. Here are a few common methods:

1. Search engine ranking checker tools:

These tools, like Ahrefs, SEMrush, and Moz, allow you to enter a keyword and see where your website ranks for that keyword on Google and other search engines. They also provide additional data, such as estimated traffic, competition level, and keyword difficulty.

Read More: How do I choose a good PPC agency?

Advantages:

– Quick and easy to use

– Provide detailed data on your keyword rankings

– Can track your rankings over time

Disadvantages:

– Can be expensive

– May not be accurate for all keywords

Know More: What is backlink in SEO?

– Don’t show you the full picture of your SEO health

2. Google Search Console:

This free tool from Google provides insights into your website’s performance in search results. You can see which keywords your website ranks for, how many clicks you’re getting from search, and any errors that may be affecting your rankings.

Advantages:

– Free to use

– Provides data directly from Google

– Can help you identify and fix SEO issues

Disadvantages:

– Can be overwhelming for beginners

– Doesn’t show you your rankings for specific keywords

– Limited data compared to paid tools

Check:Affordable SEO Services in Delhi

3. Manual search:

The simplest way to check your website’s ranking is to type your target keyword into Google and see where your website appears. However, this method is not very accurate, as your ranking may vary depending on your location, search history, and other factors.

Advantages:

– Free and easy to do

– Gives you a general idea of your ranking

Check:How much do SEO agencies charge?

Disadvantages:

– Not accurate

– Time-consuming

– Doesn’t provide any additional data

No matter which method you choose, it’s important to track your website’s SEO ranking over time to see how your efforts are paying off. You can also use this data to identify areas where you can improve your SEO.

Here are some additional tips for checking your website’s SEO ranking:

– Use a variety of tools and methods to get a more accurate picture of your ranking.

– Focus on tracking your ranking for important keywords that are relevant to your business.

– Don’t get discouraged if your ranking doesn’t improve overnight. SEO is a long-term game, and it takes time to see results.

– Make sure to keep your website content fresh and up-to-date.

– Build backlinks to your website from other high-quality websites.

– Use social media to promote your website and content.

By following these tips, you can improve your website’s SEO ranking and attract more organic traffic from search engines.

I hope this helps! Let me know if you have any other questions.

How do I choose a good PPC agency?

Finding the right PPC agency can make a huge difference in the success of your online advertising campaigns. Here are some key steps to guide you in choosing the best fit:

Know More: What is backlink in SEO?

Define your goals and budget:

– Goals: What do you want to achieve with your PPC campaigns? More website traffic, leads, sales, brand awareness? Be specific and measurable.

– Budget: Determine how much you can comfortably spend on PPC management per month or campaign. Knowing your budget helps shortlist agencies with compatible fee structures.

Read More: Affordable SEO Services in Delhi

Research potential agencies:

– Industry expertise: Look for agencies specializing in your industry or similar ones. Their experience with your target audience and competitor landscape will be invaluable.

– Services offered: Do they offer the specific PPC services you need, like keyword research, ad creation, landing page optimization, and campaign reporting?

Check: How much do SEO agencies charge?

– Case studies and testimonials: Check their website for successful past campaigns with clear results (ROI, increased traffic, etc.) and client testimonials.

– Reviews and awards: Research online reviews and industry awards to gauge their reputation and performance.

Contact your shortlisted agencies:

– Get proposals: Send a brief outlining your goals, budget, and industry to request proposals. This will give you a sense of their approach, strategy, and pricing.

Check: What is the cost of SEO in Delhi?

– Ask questions: Schedule interviews to ask about their team’s experience, communication style, reporting metrics, and management process. Don’t hesitate to ask for specific examples and clarifications.

– Check references: Contact references provided by the agency to understand their responsiveness, communication, and overall client satisfaction.

Additional considerations:

– Transparency and communication: A good agency will be transparent about their fees, reporting methods, and campaign progress. They should communicate regularly and proactively.

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– Culture and fit: Choose an agency with a culture that aligns with your company values and communication style. This ensures a smooth working relationship and better collaboration.

– Location: While physical proximity isn’t essential in the digital age, consider if face-to-face meetings are important to you. Some agencies offer virtual consultations if you’re geographically distant.

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Remember, the best PPC agency is not always the cheapest or most expensive. Choose the one that demonstrates the most relevant experience, a clear understanding of your goals, and a strategic approach to achieving them.

By following these steps and carefully evaluating your options, you can find the perfect PPC agency to boost your online advertising success and achieve your business objectives.

I hope this helps! Feel free to ask if you have any further questions about choosing a PPC agency

Why is Google not indexing my website?

There are several reasons why Google might not be indexing your website. Here are some of the most common:

New website: If your website is new, it may simply take time for Google to discover and crawl it. It can take a week or longer for Google to index your website, so be patient.

Know More: What is backlink in SEO?

Robots.txt: Your robots.txt file tells search engines which pages they can and cannot crawl. If your robots.txt file is blocking Google from crawling your website, it will not be indexed.

No sitemap: A sitemap is a file that lists all the pages on your website. It helps search engines find and index your pages more easily. If your website does not have a sitemap, Google may have difficulty finding and indexing your pages.

Low-quality content: If your website content is thin, low-quality, or not relevant to your keywords, Google may not index it.

Technical errors: Technical issues on your website, such as broken links or slow loading times, can prevent Google from indexing your website.

Penalties: If your website has been penalized by Google for violating their Webmaster Guidelines, it may not be indexed.

Check: Affordable SEO Services in Delhi

Here are some things you can do to troubleshoot the problem:

– Check your robots.txt file: Make sure that it is not blocking Google from crawling your website.

– Submit your sitemap to Google Search Console: This will help Google find and index your pages more quickly.

Check: How much do SEO agencies charge?

– Create high-quality content: Make sure your website content is relevant to your keywords and informative for your users.

– Fix any technical errors: Use a website crawler to identify and fix any technical errors on your website.

– Request reconsideration: If you believe your website has been penalized by Google, you can request a reconsideration.

Here are some resources that may be helpful:

– Google Search Console: https://search.google.com/search-console/about

– Robots.txt file: https://support.google.com/webmasters/answer/6062598?hl=en

– Sitemap: https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap

– Webmaster Guidelines: https://developers.google.com/search/docs/essentials

Once you have addressed the issue, it may take some time for Google to re-crawl and index your website. Be patient and continue to create high-quality content.

If you are still having trouble after trying these suggestions, you can contact Google Search Central for help.

What is backlink in SEO?

A backlink, also known as an inbound link or incoming link, is a link created when one website links to another single or multiple website. Backlinks are a key factor in search engine optimization (SEO) as they are seen as a vote of confidence from one website to another. The more backlinks a website has, the higher it will rank in search engine results pages (SERPs).

Here are some of the benefits of having backlinks:

– Increased website traffic: When a website links to your website, it provides a pathway for users to click through to your site. This can lead to an increase in website traffic, which can help you to generate leads and sales.

– Improved website ranking: Backlinks are one of the most important factors that search engines consider when ranking websites. The more backlinks a website has, the higher it will rank in SERPs. This is because search engines see backlinks as a vote of confidence from one website to another.

Read More: Affordable SEO Services in Delhi

– Increased brand awareness: When other websites link to your website, it helps to increase brand awareness. This is because more people will be exposed to your brand name and logo.

– Improved DA (domain authority): DA (Domain authority) is a score that measures the authority of a website. The higher the DA the more likely a website is to rank well in SERPs. Backlinks can help to improve a website’s DA.

There are a number of ways to build backlinks to your website, including:

– Creating high-quality content: When you create high-quality content, other websites are more likely to link to it. This is because your content will be valuable and informative to their users.

Check: How much do SEO agencies charge?

– Guest blogging: Guest blogging is a great way to get backlinks from other websites. You can guest blog on websites that are relevant to your industry.

– Broken link building: Broken link building involves finding broken links on other websites and then contacting the webmaster to offer a replacement link to your website.

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– Directory submissions: There are a number of online directories that you can submit your website to. These directories can help to increase your website’s backlinks.

– Social media: You can promote your website on social media to get backlinks from other websites.

How much do SEO agencies charge?

SEO agency fees can vary widely depending on several factors, including:

Agency experience and expertise: More experienced and renowned agencies with proven track records typically command higher fees.

Read More: Best Classified Sites in India

Project scope and complexity: The size and complexity of your website, industry competition, and desired keywords will significantly impact the price.

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Services included: Some agencies offer basic packages focusing on on-page optimization and link building, while others provide comprehensive solutions encompassing technical SEO, content creation, and ongoing maintenance.

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Location: Agencies in developed countries like the US tend to charge higher rates compared to those in developing nations.

Here’s a general overview of SEO agency pricing:

Hourly Rates:

– Freelancers: $50 – $150/hour

– SEO consultants: $100 – $250/hour

– Agencies: $100 – $250+/hour

Monthly Retainers:

– Small businesses: $500 – $5,000/month

– Mid-sized businesses: $5,000 – $15,000/month

– Large businesses: $15,000+/month

Project-based:

– Small projects: $5,000 – $25,000

– Large projects: $25,000 – $100,000+

Here are some specific examples of SEO agency pricing in different regions:

– India: INR 5,000 – 25,000/month (approx. $600 – $3,000)

– US: $2,500 – $10,000/month

-UK: £2,000 – £10,000/month

Know More: Best SEO Service Provider Company in Delhi

Remember, the best way to get an accurate quote for your specific needs is to contact several different agencies and inquire about their pricing models. Be sure to provide them with as much information as possible about your website, goals, and budget.

Best Classified Sites in India

There were several popular classified ad websites in India where you could post ads to buy or sell products and services. Please keep in mind that the popularity of classified websites can change over time, and new platforms may have emerged since then. Here are some of the best-classified sites in India based on their popularity and user base:

1. OLX: OLX is one of the largest and most popular online classified platforms in India. It allows users to post free ads for a wide range of categories, including real estate, jobs, vehicles, electronics, and more.

2. Quikr: Quikr is another major classifieds website in India that covers a wide variety of categories, including jobs, real estate, services, and products. It offers both free and premium ad posting options.

3. Click India: Click India is a free classifieds website with a strong presence in India. Users can post ads for jobs, real estate, services, and more.

4. Sulekha: Sulekha is a popular local services and classifieds platform in India. It connects users with local service providers and also offers classified ad listings.

5. Locanto: Locanto is a global classifieds website with a significant presence in India. It provides a platform for users to post free classified ads in various categories.

6. Click.in: Click.in is an Indian classifieds website where you can post ads for jobs, real estate, vehicles, and more. It offers a user-friendly interface and free ad posting.

7. Vivastreet: Vivastreet is a free classified ads website that covers a wide range of categories, including jobs, real estate, services, and personals.

8. FreeAdsTime: FreeAdsTime is a relatively newer classifieds platform that allows users to post free ads in India and other countries. It covers categories like jobs, real estate, and more.

9. Adpost: Adpost is a global classifieds website with a section dedicated to India. Users can post ads for free in various categories.

10. InNetAds: InNetAds is an Indian classifieds portal where you can post free ads for jobs, real estate, and services.

When using classified ad websites, it’s essential to exercise caution and be aware of potential scams or fraudulent listings. Always verify the authenticity of listings and use secure payment methods when making transactions. Additionally, check the specific terms and policies of each classified site before posting ads to ensure compliance with their guidelines.

Best SEO Service Provider Company in Delhi

To find the best SEO service company in Delhi or any other location, I recommend conducting your own research. Here are some steps you can take to identify a reputable SEO service provider:

1. Online Research: Look for SEO companies in Delhi through search engines, social media, and online directories. Read their websites, client reviews, and case studies to get an idea of their services and track record.

2. Ask for Recommendations: Seek recommendations from colleagues, friends, or business associates who have used SEO services in the past. Personal referrals can be valuable.

3. Check Their Portfolio: Examine the SEO company’s portfolio to see examples of their work and the results they have achieved for other clients. This can give you insights into their expertise.

4. Verify Their Experience: Look for an SEO company with a proven track record and several years of experience in the industry. Experience often correlates with expertise.

5. Ask About Their Approach: Contact potential SEO companies and ask about their strategies and approach to SEO. Ensure they use ethical, white-hat techniques that comply with search engine guidelines.

6. Request a Consultation: Many SEO companies offer free consultations. Use this opportunity to discuss your specific needs, goals, and budget with them. This will help you gauge their understanding of your business.

7. Compare Quotes: Get quotes from multiple SEO companies and compare their pricing, services, and deliverables. Keep in mind that the cheapest option may not always be the best.

8. Check References: Ask the SEO company for references from past or current clients. Contact these references to get their feedback on the company’s performance.

9. Understand Reporting: Inquire about the type of reporting and analytics the SEO company provides. Regular reporting is essential to track progress and ROI.

10. Contracts and Guarantees: Review the terms of the contract carefully. Be wary of companies that promise guaranteed rankings or quick results, as SEO is an ongoing process and results can vary.

By conducting thorough research and due diligence, you can find the best SEO service company in Delhi that aligns with your business goals and budget. Remember that effective SEO is a long-term investment, so choose a company that you can work with for the long haul.

Why Digital Marketing is Important for Business?

Digital marketing is nothing but the marketing services or products using online, mainly the internet, including display advertising, audio advertisement, video advertisement on mobile phones, tablets, computers or any other digital medium. Now, online platforms have become a trend with multiple users across the globe.

Digital marketing is easy to handle, monitor, track and trustworthy which provides good transparency in your business.

Key benefits of digital marketing are:

It helps expand business and popularity of the brand/service

Good advertisement leads to good sales and this is exactly what digital marketing caters you with. It uses smart techniques and strategies that not only attract customers but also helps convert these leads into sales.

Digital marketing allows you to engage with the customers via blogs, social media, and brand websites and maintain a better relationship. It also helps you retain, acquire customers, understand their needs and reviews about the company.
The ability to attract and interact with targeted customers in real-time is another reason why digital marketing is loved over traditional marketing. It allows you to deliver quality, builds the reputation of your brand and provides opportunities to reach bigger markets.

Gives a fair chance to small enterprises

The days when the notion that digital marketing is essential for large corporations is long gone, even the small/medium scale enterprises can get a chance to compete against the big ones and attract their fair share of traffic.
The small fishes in the world of digital marketing can effectively multiply customers without the need for call centers, branches, and physical stores.

Is cost-effective and profitable

Another key advantage is that digital marketing offers a more cost-effective marketing channel over the traditional techniques and effective marketing also helps generate better revenues by high conversion rates.
Digital marketing provides better ROI (Return of Investment) than traditional marketing channels. With better branding and revenues, you can easily generate sales or leads from the targeted traffic to realize your ROI faster.

How digital marketing help to boost your startup in 2020?

Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary. Digital marekting help to boost your startup in 2020.

Let me first briefly define what is Digital Marketing?

Digital marketing is a process of marketing your products or services by leveraging various digital channels such as social media, search engines, Email, Whatsapp and others. Digital marketing, also known as online advertisement is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2020?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Digitoggle is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!