Tag: digital marketing agency in delhi

How do I check my website SEO ranking?

There are several ways to check your website’s SEO ranking, each with its own advantages and disadvantages. Here are a few common methods:

1. Search engine ranking checker tools:

These tools, like Ahrefs, SEMrush, and Moz, allow you to enter a keyword and see where your website ranks for that keyword on Google and other search engines. They also provide additional data, such as estimated traffic, competition level, and keyword difficulty.

Read More: How do I choose a good PPC agency?

Advantages:

– Quick and easy to use

– Provide detailed data on your keyword rankings

– Can track your rankings over time

Disadvantages:

– Can be expensive

– May not be accurate for all keywords

Know More: What is backlink in SEO?

– Don’t show you the full picture of your SEO health

2. Google Search Console:

This free tool from Google provides insights into your website’s performance in search results. You can see which keywords your website ranks for, how many clicks you’re getting from search, and any errors that may be affecting your rankings.

Read More: How to rank my website through Google

Advantages:

– Free to use

– Provides data directly from Google

– Can help you identify and fix SEO issues

Disadvantages:

– Can be overwhelming for beginners

– Doesn’t show you your rankings for specific keywords

– Limited data compared to paid tools

Check:Affordable SEO Services in Delhi

3. Manual search:

The simplest way to check your website’s ranking is to type your target keyword into Google and see where your website appears. However, this method is not very accurate, as your ranking may vary depending on your location, search history, and other factors.

Advantages:

– Free and easy to do

– Gives you a general idea of your ranking

Check:How much do SEO agencies charge?

Disadvantages:

– Not accurate

– Time-consuming

– Doesn’t provide any additional data

No matter which method you choose, it’s important to track your website’s SEO ranking over time to see how your efforts are paying off. You can also use this data to identify areas where you can improve your SEO.

Here are some additional tips for checking your website’s SEO ranking:

– Use a variety of tools and methods to get a more accurate picture of your ranking.

– Focus on tracking your ranking for important keywords that are relevant to your business.

– Don’t get discouraged if your ranking doesn’t improve overnight. SEO is a long-term game, and it takes time to see results.

– Make sure to keep your website content fresh and up-to-date.

– Build backlinks to your website from other high-quality websites.

– Use social media to promote your website and content.

By following these tips, you can improve your website’s SEO ranking and attract more organic traffic from search engines.

I hope this helps! Let me know if you have any other questions.

How do I choose a good PPC agency?

Finding the right PPC agency can make a huge difference in the success of your online advertising campaigns. Here are some key steps to guide you in choosing the best fit:

Know More: What is backlink in SEO?

Define your goals and budget:

– Goals: What do you want to achieve with your PPC campaigns? More website traffic, leads, sales, brand awareness? Be specific and measurable.

– Budget: Determine how much you can comfortably spend on PPC management per month or campaign. Knowing your budget helps shortlist agencies with compatible fee structures.

Read More: Affordable SEO Services in Delhi

Research potential agencies:

– Industry expertise: Look for agencies specializing in your industry or similar ones. Their experience with your target audience and competitor landscape will be invaluable.

– Services offered: Do they offer the specific PPC services you need, like keyword research, ad creation, landing page optimization, and campaign reporting?

Check: How much do SEO agencies charge?

– Case studies and testimonials: Check their website for successful past campaigns with clear results (ROI, increased traffic, etc.) and client testimonials.

– Reviews and awards: Research online reviews and industry awards to gauge their reputation and performance.

Contact your shortlisted agencies:

– Get proposals: Send a brief outlining your goals, budget, and industry to request proposals. This will give you a sense of their approach, strategy, and pricing.

Check: What is the cost of SEO in Delhi?

– Ask questions: Schedule interviews to ask about their team’s experience, communication style, reporting metrics, and management process. Don’t hesitate to ask for specific examples and clarifications.

– Check references: Contact references provided by the agency to understand their responsiveness, communication, and overall client satisfaction.

Additional considerations:

– Transparency and communication: A good agency will be transparent about their fees, reporting methods, and campaign progress. They should communicate regularly and proactively.

Know More: Best Classified Sites in India

– Culture and fit: Choose an agency with a culture that aligns with your company values and communication style. This ensures a smooth working relationship and better collaboration.

– Location: While physical proximity isn’t essential in the digital age, consider if face-to-face meetings are important to you. Some agencies offer virtual consultations if you’re geographically distant.

Read More: Best Micro Blogging Sites

Remember, the best PPC agency is not always the cheapest or most expensive. Choose the one that demonstrates the most relevant experience, a clear understanding of your goals, and a strategic approach to achieving them.

By following these steps and carefully evaluating your options, you can find the perfect PPC agency to boost your online advertising success and achieve your business objectives.

I hope this helps! Feel free to ask if you have any further questions about choosing a PPC agency

Why is Google not indexing my website?

There are several reasons why Google might not be indexing your website. Here are some of the most common:

New website: If your website is new, it may simply take time for Google to discover and crawl it. It can take a week or longer for Google to index your website, so be patient.

Know More: What is backlink in SEO?

Robots.txt: Your robots.txt file tells search engines which pages they can and cannot crawl. If your robots.txt file is blocking Google from crawling your website, it will not be indexed.

No sitemap: A sitemap is a file that lists all the pages on your website. It helps search engines find and index your pages more easily. If your website does not have a sitemap, Google may have difficulty finding and indexing your pages.

Read More: How to rank my website through Google

Low-quality content: If your website content is thin, low-quality, or not relevant to your keywords, Google may not index it.

Technical errors: Technical issues on your website, such as broken links or slow loading times, can prevent Google from indexing your website.

Penalties: If your website has been penalized by Google for violating their Webmaster Guidelines, it may not be indexed.

Check: Affordable SEO Services in Delhi

Here are some things you can do to troubleshoot the problem:

– Check your robots.txt file: Make sure that it is not blocking Google from crawling your website.

– Submit your sitemap to Google Search Console: This will help Google find and index your pages more quickly.

Check: How much do SEO agencies charge?

– Create high-quality content: Make sure your website content is relevant to your keywords and informative for your users.

– Fix any technical errors: Use a website crawler to identify and fix any technical errors on your website.

– Request reconsideration: If you believe your website has been penalized by Google, you can request a reconsideration.

Here are some resources that may be helpful:

– Google Search Console: https://search.google.com/search-console/about

– Robots.txt file: https://support.google.com/webmasters/answer/6062598?hl=en

– Sitemap: https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap

– Webmaster Guidelines: https://developers.google.com/search/docs/essentials

Once you have addressed the issue, it may take some time for Google to re-crawl and index your website. Be patient and continue to create high-quality content.

If you are still having trouble after trying these suggestions, you can contact Google Search Central for help.

What is backlink in SEO?

A backlink, also known as an inbound link or incoming link, is a link created when one website links to another single or multiple website. Backlinks are a key factor in search engine optimization (SEO) as they are seen as a vote of confidence from one website to another. The more backlinks a website has, the higher it will rank in search engine results pages (SERPs).

Read more: How to rank my website through Google

Here are some of the benefits of having backlinks:

– Increased website traffic: When a website links to your website, it provides a pathway for users to click through to your site. This can lead to an increase in website traffic, which can help you to generate leads and sales.

– Improved website ranking: Backlinks are one of the most important factors that search engines consider when ranking websites. The more backlinks a website has, the higher it will rank in SERPs. This is because search engines see backlinks as a vote of confidence from one website to another.

Read More: Affordable SEO Services in Delhi

– Increased brand awareness: When other websites link to your website, it helps to increase brand awareness. This is because more people will be exposed to your brand name and logo.

– Improved DA (domain authority): DA (Domain authority) is a score that measures the authority of a website. The higher the DA the more likely a website is to rank well in SERPs. Backlinks can help to improve a website’s DA.

There are a number of ways to build backlinks to your website, including:

– Creating high-quality content: When you create high-quality content, other websites are more likely to link to it. This is because your content will be valuable and informative to their users.

Check: How much do SEO agencies charge?

– Guest blogging: Guest blogging is a great way to get backlinks from other websites. You can guest blog on websites that are relevant to your industry.

– Broken link building: Broken link building involves finding broken links on other websites and then contacting the webmaster to offer a replacement link to your website.

Read More: Best Classified Sites in India

– Directory submissions: There are a number of online directories that you can submit your website to. These directories can help to increase your website’s backlinks.

– Social media: You can promote your website on social media to get backlinks from other websites.

How to rank my website through Google

Ranking your website higher in Google search results is a complex process involving many factors. Here are the 3 main aspects you should focus on:

Read More: Affordable SEO Services in Delhi

1. On-page optimization:

– Keyword research: Identify relevant keywords that people are searching for and incorporate them naturally into your website content, titles, meta descriptions, and headings.

– Content quality: Create high-quality content that is informative, engaging, and relevant to your target audience. Provide valuable information and solve user problems.

Check: How much do SEO agencies charge?

– Technical SEO: Ensure your website is technically sound and easy for search engines to crawl and index. This includes optimizing page loading speed, mobile-friendliness, structured data markup, and internal linking structure.

2. Off-page optimization:

– Backlinks: Build a strong backlink profile by acquiring high-quality links from other reputable websites. This can be done through guest blogging, directory submissions, broken link building, and other strategies.

Check: What is the cost of SEO in Delhi?

– Social media promotion: Share your content on social media platforms to increase brand awareness and drive traffic to your website.

– Local SEO: If you have a local business, claim and optimize your Google My Business listing and build citations on relevant local directories.

Know More: Best Classified Sites in India

3. User experience:

– Website navigation: Make sure your website is easy to navigate and find information.

– User engagement: Encourage users to interact with your website by leaving comments, sharing content, and subscribing to your newsletter.

– Mobile responsiveness: Ensure your website is optimized for mobile devices, as most searches now happen on smartphones.

Read More: Best Micro Blogging Sites

Additional tips:

– Monitor and analyze your website traffic: Use tools like Google Analytics to track your website traffic and identify areas for improvement.

– Stay up-to-date with Google algorithm updates: Google constantly updates its search algorithms, so it’s important to stay informed and adapt your SEO strategies accordingly.

– Consider hiring an SEO professional: If you need help with SEO, consider hiring an experienced SEO professional to assist you.

Here are some helpful resources:

– Google’s SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/get-started-developers

– Moz Beginner’s Guide to SEO: https://moz.com/beginners-guide-to-seo

– Backlinko’s Guide to SEO: https://backlinko.com/

Remember, SEO is a long-term strategy, and it takes time and effort to see significant results. Be patient, consistent, and always strive to provide value to your users.

Why Digital Marketing is Important for Business?

Digital marketing is nothing but the marketing services or products using online, mainly the internet, including display advertising, audio advertisement, video advertisement on mobile phones, tablets, computers or any other digital medium. Now, online platforms have become a trend with multiple users across the globe. 

Digital marketing is easy to handle, monitor, track and trustworthy which provides good transparency in your business.

Key benefits of digital marketing are:

It helps expand business and popularity of the brand/service

  • Good advertisement leads to good sales and this is exactly what digital marketing caters you with. It uses smart techniques and strategies that not only attract customers but also helps convert these leads into sales.
  • Digital marketing allows you to engage with the customers via blogs, social media, and brand websites and maintain a better relationship. It also helps you retain, acquire customers, understand their needs and reviews about the company.
  • The ability to attract and interact with targeted customers in real-time is another reason why digital marketing is loved over traditional marketing. It allows you to deliver quality, builds the reputation of your brand and provides opportunities to reach bigger markets.

Gives a fair chance to small enterprises

  • The days when the notion that digital marketing is essential for large corporations is long gone, even the small/medium scale enterprises can get a chance to compete against the big ones and attract their fair share of traffic.
  • The small fishes in the world of digital marketing can effectively multiply customers without the need for call centers, branches, and physical stores.

Is cost-effective and profitable

  • Another key advantage is that digital marketing offers a more cost-effective marketing channel over the traditional techniques and effective marketing also helps generate better revenues by high conversion rates.
  • Digital marketing provides better ROI (Return of Investment) than traditional marketing channels. With better branding and revenues, you can easily generate sales or leads from the targeted traffic to realize your ROI faster.

How digital marketing help to boost your startup in 2020?

Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary. Digital marekting help to boost your startup in 2020.

Let me first briefly define what is Digital Marketing?

Digital marketing is a process of marketing your products or services by leveraging various digital channels such as social media, search engines, Email, Whatsapp and others. Digital marketing, also known as online advertisement is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2020?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are  SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Digitoggle is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!

Top 20 Benefits of Facebook Advertising

Facebook continues to remain an important part of our lives and of every business (Product or Services) across the globe. The list of benefits of Facebook advertising will leave you wondering why you never attempted it. If you want to use Facebook for your products, services and other business, read the twenty five benefits discussed below.

Your audience spends maximum time on Facebook: About 80% of internet users are on Facebook and most of them check their page more than a few times in a day.

It helps target audience: Considered as the most targeted form of advertising, Facebook allows you to advertise based on the age, interest, location and behavior of the audience.

It is cheap: Facebook advertising is the cheapest form of advertising which allows you to reach more than 1,000 people for $5.

It is quick: Unlike other forms of advertising, Facebook advertising is fast. It will show immediate results to your campaign.

It helps build brand awareness: Facebook can help build awareness for a brand. People will become familiar with the brand and are likely to purchase from you.

Increase website traffic: Facebook advertising will grow your website traffic and is considered much more beneficial than other sources.

It increases revenues and leads: With effective Facebook advertising, you will see a rise in sales, leads and revenue. Facebook is an effective way of increasing business sales.

It is measurable: The results in Facebook advertising are measurable. You will be able to see details about the impressions, conversions and clicks you receive on the ads.

It increases your customer attribution: Attribution is the number of times the audience sees your brand. Facebook advertising can increase customer attribution. It ensures that the audience interacts often with your business.

It will bring down the cost per acquisition: Individuals who can get Facebook advertising to work for the business will see a decline in acquisition costs.

It can grow offline sales: A lot of clients who are running Facebook ads can see a rise in in-store walk-ins. Some customers will see the ads and visit the location.

It can increase engagement of website visitors: Facebook helps with remarketing where you can advertise to your recent website visitors. It means that if someone visits the website and does not buy anything from you, you can re-engage them with Facebook advertising.

It can drive repeat business: Consumers who have purchased from you in the past can be reached through Facebook advertising for repeat business.

It builds engagement: Facebook can build engagement with the target audience. This consists of likes, interacts and comments on the advertisements. With high engagement, there is a stronger connection with the audience.

It increases referrals: If your ad can reach the right people, they will share it and it will increase referrals for the business.

It can help build an email list: Facebook advertising can help in email marketing efforts and you can direct traffic to an external form on the website so as to build an email list.

It can grow blog traffic: You need traffic on your blog and Facebook ads can help you with the same. You can use it as a bridge to connect audience to your blog.

It increases SEO rankings: Search engines rank websites based on the activity on your social media. It includes likes, shares and comments on the posts. With an increase in social signals, the SEO rankings will increase.

It can help you break into new markets: You can enter new markets with Facebook advertising and get exposure.

It is real-time: You can handle your campaigns real time and if you are not happy with the results, you can make adjustments to the campaign.

Digitoggle offers complete advertisement services for your business in Delhi, India

Digital Marketing Company in Delhi

We at Digitoggle Team (Digital Marketing Company) help you spot every opportunity that comes your way and attract strangers by the best possible means.

Every time we talk of Digital Marketing Company in Delhi; it’s one way of connecting with your audience in the right place using internet marketing. With changing trends in technology call of the hour is to options for marketing that aims at a wide spectrum of audience within a short span of time. At Diigtoggle Team, we use high-end technical and logical expertise in marketing through all possible digital marketing mediums that can help raise high standards for your business in increasing its customer base and targeting goals.

Employing methods using digital medium like SEO, Google Ads, Facebook Ads, Email Marketing, Social Media Marketing help creating brand awareness and intimate reach of your brand among people in real time. We help your company to beat the heat of the end-to- end competition and will emerge as pre-eminent in terms of profits and dynamics both.

More Info: seo company in delhi

Our offered digital marketing services are as follows:

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

Website Design & Development

Content Marketing

PPC Ads

Whatsapp Marketing

SMS Marketing

Email Marketing

Facebook Ads

Linkedin Ads

Twitter Ads

TikTok Ads

Quora Ads

Why to choose us for your Digital Marketing Advertisement:

As a Digital Marketing Company, we have created a niche in the market for our offered services. Here are some of the reasons why you should hire us for marketing your business digitally :

More than 3 years of industry experience

All services to market your business digitally under one roof

Our team is highly educated, skilled and experienced

Competitive market cost for offered services

New strategy for every month

Day to day analysis campaign analysis

Report created every month

Every online business is the growing industry that has a vast scope. If you are thinking to start the startup in any  industry then don’t worry because we help you. Our Digital Marketing Services Package in delhi, India is affordable for the startups and they don’t need to pay the high packages to the IT Companies just because of our affordable and qualitative Services.

More Info: www.digitoggle.com

Best SEO Company in Delhi

Today digital marketing is a pillar of any business and SEO is the main part of digital marketing, without SEO digital marketing is mobile without battery. I am sharing the basic ideas of SEO and how to choose the best SEO company in Delhi because it is a challenge to choose the best company for your business.

Basic of SEO

SEO stands for search engine optimization, it is a process or technique to rank your website on Google SERP (search engine result page). Today millions and billions of companies are using this process and generate the business through Google or another search engine.

Why SEO is important for your business

Today 76% product or services search on the internet. And the search engine is a fast and reliable service for search in the one place, next 5 years is tremendous growth in online marketing or business and billion of searches or results every second through internet with the help of a search engine.

How to Choose the best SEO company in Delhi

Selection is a difficult task for any person because of today lots of companies providing the same service in the same area at the same price.